Pluto is a Canadian lifestyle brand headquartered in Calgary, Alberta. We produce wardrobe essentials designed to be lived in, in whatever way “living” means to you.

We all have some inner Pluto in us. 

Life is going to get hard but it’s all about finding your way through. We can all do hard things. When you see our tag, know that we’re behind you all the way.

Why Pluto? It’s a great story.

Discovered in 1930, Pluto has been through the wringer (as far as planets go). For more than 70 years, Pluto was among the nine planets in our solar system. But in 2006, it got demoted. Pluto no longer felt the love in the night sky. But that didn’t mean it stopped existing. It still holds its place in the universe as a big fish in its own celestial pond.

So, in a way, it’s a metaphor for all of us who’ve been told we don’t belong.

Most of all, it’s a great story, just like yours.